What's Included in a Financial Advisor's Fee?

June 21, 2024
Estimated Reading Time: 6 Minutes

If you're choosing a financial advisor, or reconsidering the one you have, it helps to know what you're paying for. Fees vary widely, and so do the services they cover.

This article walks through the services a financial advisor's fee may include and the most common ways advisors charge. It also explains what it means for an advisor to be a fiduciary and how you can check whether yours is one.

What's included in a financial advisor's fee?

A financial advisor's fee typically covers a range of services designed to help you manage and grow your wealth. Advisors can charge individually for these services or bundle them together. The specific services included vary depending on the advisor and their fee structure. A financial advisor's fee may include the following services.

Initial Consultation and Assessment

Most advisors start by reviewing your current finances, including income, expenses, assets, and liabilities. They'll also help you define your goals, such as retirement, education funding, or charitable giving.

Comprehensive Wealth Management

A financial plan looks at your finances as a whole, including investments, taxes, estate planning, and giving. It should reflect your situation, goals, and comfort with risk. Planning may also cover cash flow, making sure you have money available when you need it, and preparing for major events like selling a business.

Investment Management

Investment management means building and maintaining a portfolio that fits your goals, time horizon, and tolerance for risk. Advisors typically diversify across asset classes to help manage risk, although diversification can't eliminate it or guarantee returns.

Some advisors also offer access to alternative investments, such as private equity, private credit, hedge funds, or real estate. These can carry higher fees, less liquidity, and more complexity than public investments, and are often limited to investors who meet certain wealth or income thresholds. If these investments interest you, ask about your advisor's experience and process for evaluating them.

Retirement Planning

Retirement planning can include deciding how much to save and which accounts to use, such as IRAs and 401(k)s. As retirement gets closer, an advisor can help you plan withdrawals, decide when to claim Social Security, and understand Required Minimum Distributions (RMDs). Under current law, RMDs generally begin at age 73 for most people.

Tax Planning and Optimization

An advisor may help you use tax-efficient investment strategies and coordinate with your CPA or tax preparer. This can include managing capital gains, timing income, and planning around complex situations.

Estate Planning

Advisors can work with your estate planning attorney to help make sure your investments, beneficiary designations, and account titling support your estate plan. Your attorney drafts documents like wills and trusts. Your advisor helps make sure your financial plan and those documents work together.

If you own a business, an advisor can also help you plan for succession and coordinate with your other professional advisors.

Investment Management

Investment management may involve designing an investment portfolio that aligns with your risk tolerance, time horizon, and financial goals. The advisor may also ensure your portfolio is diversified across various asset classes to minimize risk and maximize returns while also developing strategies to manage and mitigate investment risks. For high-net-worth individuals, a financial advisor's fee may include access to sophisticated investment options, such as private equity, hedge funds, real estate, and other alternative investments. Investors seeking these types of investments should evaluate their advisor to ensure they have the skill set and access to deliver these strategies.

Education Planning

For families saving for education, an advisor can help set up and manage 529 plans or other education savings accounts and plan how to pay for future costs.

Philanthropy

If giving is important to you, an advisor can help you build a charitable plan that reflects your values and may offer tax benefits. This could involve donor-advised funds, gifts of appreciated assets, or, in some cases, a private foundation.

Regular Monitoring and Adjustments

Many advisors review your plan and portfolio on a regular schedule and adjust them as your life or the markets change. This usually includes regular reports on your accounts.

Types of Financial Advisor Fee Structures

Advisors charge in several ways, and some combine more than one. The structure affects both what you pay and the incentives your advisor may have.

  • Percentage of assets under management (AUM): The advisor charges a percentage of the assets they manage for you, usually billed quarterly. [Insert current typical range with a dated source.]
  • Flat or retainer fee: A set fee for a defined scope of services, billed annually, quarterly, or monthly. [Insert current typical range with a dated source, or remove.]
  • Hourly fee: You pay by the hour for planning or advice, often for a specific project. [Insert current typical range with a dated source, or remove.]
  • Commissions: The advisor or their firm is paid when you buy certain products, such as insurance or some mutual funds. This can create conflicts of interest, because pay depends on what's sold.
  • Performance-based fees: Fees are tied partly to investment results. These are less common and are generally only allowed for clients who meet SEC wealth thresholds.

You may also see the terms "fee-only" and "fee-based." A fee-only advisor is paid only by clients, not through commissions. A fee-based advisor may charge fees and also earn commissions, often because they're registered as both an adviser and a broker. Ask any advisor to explain every way they and their firm are paid.

What Is a Fiduciary?

A fiduciary is legally required to act in a client's best interest and to put the client's interests ahead of their own. Investment advisers registered with the SEC or a state owe this duty to their clients. The duty comes from the Investment Advisers Act of 1940, as interpreted by the courts and the SEC.

The fiduciary duty covers the entire advisory relationship, not just individual recommendations. It includes a duty of care, meaning advice must be suited to the client's goals and situation. It also includes a duty of loyalty, meaning the adviser must fully disclose conflicts of interest and not put their own interests first. Fiduciaries must also clearly disclose their fees and how they're paid.

Brokers work under a different standard. Since 2020, Regulation Best Interest has required broker-dealers to act in a customer's best interest when they make a recommendation. That standard applies at the time of each recommendation, and it isn't the same as an ongoing fiduciary duty. Because both advisers and brokers now use the phrase "best interest," it's worth looking more closely at which standard applies to you.

How Do You Know If Your Advisor Is a Fiduciary?

  1. Read their Form CRS. Advisers and brokers must give you this short Relationship Summary. It explains, in plain language, what services they offer, how they're paid, their conflicts of interest, and their legal standard of conduct.
  2. Look them up. Search the advisor and their firm on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov 4 ) and on FINRA BrokerCheck (brokercheck.finra.org 5). These show registrations, employment history, and any disciplinary actions.
  3. Review Form ADV Part 2A. This brochure, filed with the SEC, describes the firm's services, fees, investment approach, and conflicts of interest in more detail.
  4. Check your advisory agreement. It should spell out what you're paying and what's included.
  5. Ask directly, and get the answers in writing:
    • Are you a fiduciary at all times, for every account and recommendation in our relationship?
    • How are you and your firm paid, including any commissions or third-party payments?
    • What conflicts of interest do you have, and how do you manage them?

Understanding fees is a key component when choosing to work with a financial advisor.

Knowing what's included in an advisor's fee, and how that fee is structured, helps you judge whether you're getting the services you need. It also helps you understand the incentives behind the advice you receive.

Chicago Partners is an SEC-registered investment adviser and acts as a fiduciary to our advisory clients. If you'd like to learn more about our services and fees, we invite you to contact one of our wealth advisors.

You can also request a complimentary Portfolio X-Ray, a review of your current asset allocation, you can contact us here.


1SmartAsset. "How Much Does a Financial Advisor Cost?" Accessed June 20, 2024. https://smartasset.com/financial-advisor/financial-advisor-cost.

2SmartAsset, “How Much Does a Financial Advisor Cost?”.

3SmartAsset, “How Much Does a Financial Advisor Cost?”.

4SEC. "Investment Adviser Public Disclosure." Accessed June 20, 2024. https://adviserinfo.sec.gov/.

5FINRA. "Financial Industry Regulatory Authority." Accessed June 20, 2024. https://www.finra.org/.

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